The best advice we were ever given was while we were part of an incubator program shortly before our launch in Ottawa. In a workshop, the presenter told us simply,
“People do business with people they like.”
It sounded overly simple, even elementary at the time, like something you would tell a child. However, as we got closer and closer to launching and started acquiring clients, we realized something.
After numerous meetings with a variety of clients, we realized that very few truly cared about the fact that we were beta testing, that we hadn’t run events on the platform before. They loved the product, of course, but what they really cared about was that they liked us – they said they loved our attitudes and felt like they could trust us. The presenter had been on to something.
If people do business with people they like, it only makes sense that as a company we should strive to be people our clients will like! Well, of course, that isn’t to say that we should act like sycophants. No, we should just be good people and exemplify ourselves in eStaffMatch. We strive to always add personal touches to our business regime. It is so easy to get caught up in business that you forget that you are dealing with people – we are in the business of people! So, when we first launched, we made a point of being present at the beginning of the event to make sure staff is settled in, or at the end of the event to make sure that the shift went well. For something so simple, we received huge thanks – our clients loved the personal aspect and the care that showed them.
Your clients are the reason you have a business in the first place, so make sure that no matter how stressed you are, you remember to treat them with the care and appreciation they deserve.